The goal of this concept project was to create a cohesive identity for the yearly event of Kulturnatten. The event, which takes place in Copenhagen Denmark, calls in hundreds of thousands of people with over 250 museums and businesses participating. It is a night of culture art and exploration of the city as the ticket allows you access to all the participating locations. This project was completed during my time studying abroad with DIS Copenhagen. We were tasked with creating a poster, railway sign, program cover, sales sign, button design and a free item of choice that cohesively represents the event of Kulturnatten
I began my process with dumping all of my immediate thoughts onto paper as well as gathering reference images that inspired me. I instantly gravitated towards heavy architectural influences, and the concept of optical illusions. A lot of my inspiration was pulled from the works of MC Esher and the popular indie game Monument Valley. Kulturnatten represents the conglomeration of all forms of the arts on one night from one side of the spectrum to the other. I wanted to represent the journey one might experience through these different worlds on the night of the event. As I have written down on this sketch I wanted to portray those different worlds and how they are connected by abstract pathways.
For my final poster design I wanted to capture the moonlit glow that is cast over Copenhagen on the night of Kulturnatten. I wanted to create an abstract reality that guided viewers through the event. Kulturnatten represents all forms of art and I wanted to show how these different forms can come together on an evening with no seeming correlation to one another.
For the event of Kulturnatten a one time purchase of a button pass is the ticket to all of the activities. We were asked to design a Large button for the adult pass and a smaller version for the children. I decided to include three options for the kids to choose from. The buttons featured some of my favorite intricacies from the main event poster.
For the design of the event programme I followed the main poster design. I didn’t want to place the entire poster on the programme since it was a smaller deliverable and I didn’t want any of the detail to be lost. Because of this I chose a more zoomed in portion of the poster to highlight the detail present in it.
With train being one of the main forms of transportation within Denmark, having a railway poster was a key element of the deliverables. For this piece I wanted something that would catch commuters eye and bring more attention to the upcoming event.
We were given the freedom to create a final deliverable of our own. I chose to create stickers to be handed out for the event. My reasoning behind choosing stickers was that they are currently a large trend and tend to be placed on personal items such as water bottles and laptops etc. Not only does this make them a crowd pleaser but it also doubles as marketing.