Each year, the Jet Propulsion Laboratory welcomes the next generation of explorers, inviting kids and their families to discover the campus together. Tours, hands-on activities, and special events are designed to spark curiosity while giving parents the chance to share where they work.

The branding was created as a flexible system that could be used year after year, across both print and digital platforms, from promoting the event to guiding visitors through it. Bright, playful visuals encourage kids to take the lead, making it easy and exciting to navigate from one station to the next.